Serena Williams tosses a tennis ball in the air. Wheaties. We unite. We inspire. We champion.
WE Unite. WE Inspire. WE Champion.

Champion is not what you are…
Champion is what you do.

Wheaties is committed to ending racial inequality. We are taking action by amplifying the voices of black athletes and organizations to spread their important messages, starting with our current Champion. In partnership with Serena Williams, we are supporting the Equal Justice Initiative in their work to show how racial injustice emerged, evolved and continues to threaten our country. Tune into the BET Awards on Sunday, June 28th to watch their video and learn about the legacy of racial injustice.

We will continue to partner with athletes who are champions in their field of play, but more importantly, are working to even the playing field for the next generation.

WE inspire. WE unite. WE champion.

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