Wheaties salutes Nastia Liukin and Bryan Clay - international gold medal winners and true Wheaties Champions.
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Fuel.
Muscle Recovery
An athlete should eat a carbohydrate-rich diet daily to adequately restore the muscles' energy reserves called glycogen. Sports nutrition experts recommend consuming carbohydrates from wholesome foods like Wheaties that provide essential nutrients including fiber, iron, and B-vitamins for energy metabolism.
100% Whole Grain
The new food guidance system, MyPyramid, recommends at least three servings of whole grain a day (at least 48g). Do your whole grain duty with a serving of whole grain Wheaties for breakfast, substitute your regular sandwich bread for bread made with whole grain and top off your day with popcorn for a snack. Remember to substitute in whole grain foods, rather than add extra grain servings to your diet.
Jumpstarting Metabolism
"Breaking the fast" with a nutritious breakfast, like Wheaties and low-fat milk, can help Jumpstart Your Metabolism™. After sleeping all night your body needs a healthy breakfast to re-charge for the day. Make your breakfast a hearty one, like a bowl of Wheaties topped with low-fat milk and bananas.
Win.
Wheaties salutes Nastia Liukin and Bryan Clay for their golden performances in the most prestigious international competition of them all. They know that part of being a winner is making the right decisions at the right times - like the decision to refuel muscles with a bowl of Wheaties and low-fat milk after extended physical activity.
While high-carbohydrate sports drinks are ideal for rehydration after exercise, they may be less ideal for muscle recovery. Giving yourself the best shot at winning means giving your body the best fuel at the right time.
No matter the sport or the era, Wheaties' nutritional benefits have fueled winning performances from America's elite athletes across the globe.
Repeat.
Wheaties is synonymous with athletic excellence. Sports superstars like Lou Gehrig, Mary Lou Retton, Michael Jordan, Tiger Woods and hundreds of others have graced the cover of the Wheaties box. Generation after generation, Wheaties has fueled Champions and continues to do so today.
It all started in 1922, when an accidental and serendipitous spill of a wheat bran mixture onto a hot stove by a General Mills clinician created Wheaties. The cereal was originally named Washburn's Gold Medal Whole Wheat Flakes, but the name was changed to Wheaties as a result of an employee contest won by the wife of a company export manager.
Wheaties' popularity boomed almost from the start as the cereal became synonymous with all parts of the sports world. The tie was so close between Wheaties and sports that former heavyweight champion Max Baer and baseball great Lou Gehrig both inadvertently announced that they were Wheaties eaters on radio programs sponsored by competing cereals. From their generation to this, Wheaties has always fueled wins.