Wheaties Fun Facts

  • The first athlete to appear on a Wheaties box was baseball great Lou Gehrig in 1934.
  • The 1987 World Champion Minnesota Twins were the first team to appear on the package.
  • The first non-orange Wheaties box was released in 1992. The red and black package honored the NBA Champion Chicago Bulls.
  • In 1934, Aviator Elinor Smith became the first female to appear on the back of the Wheaties box.
  • Babe Didrikson became the first female athlete to appear on the package in 1935.
  • In 1926, Wheaties pioneered the singing radio commercial with "Have You Tried Wheaties?"
  • Wheaties sponsored the first televised commercial sports broadcast when, on August 29, 1939, NBC presented a baseball game between the Cincinnati Reds and the Brooklyn Dodgers for some 500 owners of television sets in New York City.
  • The first athlete to appear on the front of a Wheaties box was decathlon gold medallist Bob Richards in 1958.
  • The first woman to appear on the front of a Wheaties box was gold medal gymnast Mary Lou Retton in 1984.
  • The first race car driver to appear on the front of a Wheaties box was Dale Earnhardt in 1997.
  • The first football player to appear on the front of a Wheaties box was Walter Payton in 1986.
  • The 1991 Stanley Cup Champion Pittsburgh Penguins were the first hockey team to appear on the Wheaties package.
  • Lee Trevino became the first golfer to appear on the front of a Wheaties box in 1969.
  • Michael Jordan has appeared on the Wheaties box more than any other athlete - 18 times, including appearances with the NBA champion Chicago Bulls in 1991, 1993, and 1995.

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