As part of the Wheaties® team’s continuing efforts to engage with fans in the digital space, The Breakfast of Champions® has teamed up with PickPointz—a free, mobile sports pick’em app that rewards players with real-value, redeemable points for correctly predicting the outcome of live sporting events. PickPointz players can test their baseball IQ all season long by playing the Wheaties® Baseball MVP Game. Play daily, challenge your friends and family, and you could win great prizes.
“Wheaties has been associated with sports for 80 years, beginning with a sponsorship in 1933,” said Kimberly Seifert, Associate Marketing Manager for Wheaties. “We are always looking for new ways to challenge our fans, and PickPointz is a fun way to do it.”
“PickPointz is proud to partner with Wheaties® to bring sports competition and a winning conversation to the breakfast table through our inclusive, family-friendly sports app and the Wheaties® Baseball MVP Game,” said Jordan Mauer, Chief Marketing Officer, PickPointz and 2020 Marketing Group.
PickPointz is the ultimate mobile sports app made for true sports fans, combining elements of fantasy sports with the excitement of picking daily winners. Unique to PickPointz, fans can interact and engage throughout a game—be it baseball, hockey, football, or basketball—while earning points that can be redeemed for real rewards and merchandise. As the game changes, so can the picks, right up to the end of the game. That means players are never out of the game.
As of July 1, baseball fans can make their picks in the Wheaties® Baseball MVP Game, and could win a number of great prizes over the 13-week stretch. Prizes include:
1st Place – Grand Prize MVP Experience:
• $250 Gift Card for Game Tickets • $150 Hotel Voucher for One Night
• Wheaties® MVP Jacket • Custom Wheaties® MVP MaxBat
• 1 Year Subscription to Stadium Journey
2nd Place – Grand Prize:
• $200 sports auction Gift Card • Wheaties® Wireless Speakers
• Wheaties® MVP Jacket • 1 Year Subscription to Stadium Journey
3rd – 5th Place:
• Wheaties® MVP Jacket • 30,000 PickPointz Points
6th – 10th Place:
• Wheaties® MVP Jacket • 15,000 PickPointz Points
Monthly (July, August, September) – The Top 2 players who earn the most points playing the Wheaties® Baseball MVP Game during each month of the contest will win the following prizes:
• Custom Wheaties® MVP MaxBat • Wheaties® T-Shirt
• $100 sport auctions gift card • Wheaties® T-Shirt
Weekly Prizes – The following prizes will be awarded each week of the 13 week contest. Winners are drawn at random. At least one pick made in any Wheaties® Baseball MVP Game each week on PickPointz awards a player an entry into the weekly drawings.
• 1 Wheaties® Gear Bag • 1 Wheaties® Wireless Speaker
• 10 Wheaties® T-Shirts
Unlimited Winners – Make picks in the Wheaties® Baseball MVP Game during the contest to receive the following offers:
• Free 6 Month Digital Subscription to Stadium Journey (one per player)
• $20 e-Gift Code good on your first order of $50 or more (one per player)
2020MarketingGroup.com is the developer of PickPointz. You can follow PickPointz on Twitter @PickPointz and like them on Facebook at facebook.com/PickPointz, or to learn more visit www.pickpointz.com.